What exactly is GEO and how is it different from SEO?
SEO optimizes your brand to rank on traditional search engines like Google's organic results. GEO optimizes for AI generated answers: the responses ChatGPT, Gemini, Perplexity, and Google AI Overviews give to user questions. The techniques overlap but aren't the same. GEO requires schema, entity optimization, llms.txt, and external brand signals that SEO alone won't cover. That's why we include SEO free with every GEO package. The two need to work together.
How long until AI tools start recommending my brand?
Technical foundations (schema, llms.txt, on page fixes) can show impact within weeks for Google AI Overviews. Broader AI tool visibility across ChatGPT, Perplexity, and Claude typically develops over 3 to 6 months as content authority and external citations accumulate. We give you a full 90 day action plan and monthly AI performance reports so you can track every step of the progress.
Do I need the one time package before starting a retainer?
We strongly recommend starting with the Initial GEO & SEO Optimization Package. A retainer compounds your authority and content, but if the technical foundation is broken you're building on sand. The one time setup fixes everything before we start publishing. You can start a retainer without it, but results will take longer.
How long is the retainer commitment?
Month to month. We auto-renew unless you give 30 days notice. GEO is a compounding game. The longer you run it, the stronger your AI visibility gets, but we don't lock you into long contracts. You can also start with the one time setup only and add a retainer later.
What industries does GEO work for?
GEO works for any service or product business where customers research before buying: professional services, healthcare, hospitality, real estate, tech, retail, and more. If your customers are using AI tools (and they are, every industry is affected) GEO is relevant. We've worked across multiple sectors and tailor every strategy to your specific queries and competitive landscape.
What does the monthly AI performance report include?
Every month you receive a report showing: which AI platforms are citing your brand, which queries you appear in, how your visibility compares to competitors (Growth and Authority plans), sentiment analysis of how AI describes you (Authority plan), and a forward looking plan for the next month. It's the clearest way to see GEO working. Not just traffic data, but actual AI citations.